What is an E-commerce Mobile App Development ?
Before delving into E-Commerce mobile app development , it’s important to understand what it is. eCommerce is an app where people can easily buy or sell things using their phones.
eCommerce has become popular lately. It’s not just about selling stuff, but also offering services. This means lots of new opportunities for all kinds of businesses.
With more competition globally, companies are getting creative to give customers a great shopping experience. One way is by making mobile apps for selling stuff.
In eCommerce, these apps need to have cool features. It’s not just about adding things to a cart. They should let you buy stuff with just one click. And they should make shopping fun, so you’ll want to buy more stuff.
Trends and Facts in eCommerce Mobile App Development
Let’s start by learning how to create an eCommerce mobile app that people will want to use. First, it’s important to check out the latest trends in the market. Let’s take a look at the main ones in 2022.
Rapid Insights from eCommerce Mobile App Development
- 53% of people who use smartphones buy things from apps made by brands.
- The chance of people buying something from a mobile app is three times higher compared to buying from mobile websites.
- Around 82% of people in the US who use the internet shop online using their mobile phones.
- In 2023, about 45% of smartphone users are thinking of shopping more using mobile apps.
- People who shop on their phones spend twice as much money as people who shop in other ways.
Latest Trends in the eCommerce Mobile App Market
Before you shift gears from learning how to create an eCommerce app to building one, it’s essential to explore the key trends in the eCommerce mobile app market.
Omnichannel marketing
Omnichannel marketing is a big trend in today’s eCommerce world. It’s all about giving customers the flexibility to shop however they want. Whether it’s on their phone or in person, omnichannel marketing lets customers connect with companies however they like, all through one easy channel.
Personalization
Today, customers expect more than just seeing their name in an email. They want companies to listen to them and give them useful information when and where they need it. Brands can make sure customers see what interests them by personalizing their ads with specific targeting. This leads to more engagement and sales conversions.
Chatbots
Lots of big companies like Spotify or Lyft like to use chatbots to talk to customers. Studies show that 54% of people would rather talk to companies using chatbots than call them. Chatbots let companies talk to customers all day, every day.
With modern tech like AI and ML, chatbots can now get and study customer data. This helps them figure out what question the customers might ask next and what the best answer would be.
Voice Assistants
We’re all familiar with voice assistants like Siri and Alexa. Using voice search for online shopping is super handy. Research shows that 51% of shoppers use voice search to discover products they want, and 22% use it to make purchases.
Why Should You Opt for E-commerce Mobile App Development?
We’ve gathered some compelling facts for you. Let’s take a closer look at them, and you’ll learn how to make an eCommerce app.
Always Available to The Customer:
Choosing eCommerce mobile app development means users can shop whenever and wherever they want. Often, people use their phones to kill time while waiting in lines or stuck in traffic. Having an eCommerce app lets them shop during these moments.
Offering a High Level of Service:
By creating an eCommerce app, you automatically provide users with a higher level of service. Knowing how to make such an app opens up new opportunities for customers. They can now buy products and make orders online anytime and anywhere in the world.
Drawing in a New Audience:
By creating new chances for people, you bring in a fresh audience. For instance, young folks favor using mobile phones over computers because they’re easier, quicker, and cheaper.
Earning The Trust of Clients:
By providing an eCommerce mobile app with a robust security system, you enhance user trust in your platform. The security system is crucial. Without it, convincing users that your eCommerce mobile app is a safe place to shop and make orders becomes challenging.
A Higher Level of Communication:
Mobile apps are all about quick and top-notch communication. If you can create an eCommerce app and develop it, you can be available to customers round the clock. This gives you a big edge.
Opportunity for Business Expansion:
Creating an eCommerce mobile app automatically opens up opportunities for future business growth. As time goes on, you can enhance your app’s features, providing users with a wider range of services and higher quality.
Extra Marketing Avenue:
By offering users access to your business via a mobile app, you create an additional marketing channel and boost the effectiveness of your current marketing efforts. Plus, you gain extra space for ads, sales funnels, conversion strategies, and more.
COVID-19 and Global Trends:
Since the onset of the Covid-19 pandemic, more people prefer shopping online. New trends emerged as the world shifted to online modes. So, transitioning to a mobile app keeps your business current and aligned with modern trends.
Design Difficulties You Could Run Into If You Choose to Develop a Mobile eCommerce App
Building an eCommerce mobile app without facing any challenges is unrealistic. Every process, especially creating a new product, involves hurdles. Let’s start by examining the design challenges.
Usability:
The initial factor to grasp in building an eCommerce mobile app is usability. To ensure a smooth user experience, every aspect from sign-up to checkout must function properly. Usability is crucial in e-commerce app development, shaping an effective and user-friendly interface. If users find your app valuable but struggle to navigate it, they’ll likely abandon it.
Brand Trust:
Building trust with people can be tough. This challenge may arise when developing an eCommerce mobile app. As mentioned before, security is key to trust. When users feel secure in your app, knowing their money is safe, they’ll trust your business for sure.
Aligning with The Marketing Strategy:
Make sure to follow your marketing strategy closely. Failing to integrate these two aspects will hinder the success of your eCommerce mobile app. The more you promote your app, the more users you’ll attract. Marketing is crucial!
Conversion Rate:
This challenge is connected to the previous point about building an eCommerce mobile app. The more effectively you promote your app across various marketing channels, the higher your conversion rate will be. Usability and user experience also impact conversion rates. Implementing various calls to action and persuasive messaging can greatly enhance conversion rates.
Developmental Obstacles You Could Run Into If You Choose to Create an eCommerce Mobile App
Now, let’s explore the challenges you might face during the development phase when tackling the question of how to build an eCommerce mobile app.
Security:
Among the leaders in mobile app installations, 94% have at least three medium-severity vulnerabilities, and 77% have at least two critical vulnerabilities. Mobile phones are more vulnerable to theft or loss compared to other devices.
Even if the physical device is in the user’s possession, it’s crucial to prioritize the secure storage of sensitive data (such as confidential information) to prevent both intentional and unintentional leaks.
API Integration:
APIs offer immense potential and value for any business within mobile applications. Here are some features that can be incorporated into an app using external interfaces:
- Signing in with social media or Google accounts.
- Various online forms for clients (like order forms or managing a shopping cart).
- Currency converters and financial calculators.
- Chatbots and ways for clients to communicate with support.
- Integrating online maps.
- Electronic wallet functionality.
- Mobile banking features.
- AI tools like voice recognition.
API tools are useful for businesses to swiftly and affordably automate everyday tasks and update outdated web services. They’re especially favored in the process of building eCommerce apps for Android. Additionally, integrating new technology using this approach can be completed in just a few weeks.
Information Architecture:
Making your product scalable for the future is vital for your business’s growth and the opportunities it can offer customers. To ensure scalability down the line, it’s essential to plan the product’s information architecture ahead of time.
It should be constructed in a manner where future changes to the product don’t harm its performance. A solid information architecture directly impacts the user experience.
Key Features to Include in Your eCommerce Mobile App
Now, let’s explore the essential features you should include in your eCommerce mobile application.
User Account:
A personal account is central to every eCommerce app. This feature enables users to enter personal information, check their shopping cart and order history, and make purchases or sales.
Apple Pay / Google Pay Integration:
Your eCommerce app should allow users to pay for goods using Apple Pay or Google Pay. Many young people nowadays prefer these payment methods.
Checkout Procedure:
The checkout process is essential for users to make purchases within the app. It’s crucial to ensure this feature is user-friendly and easy to understand.
Smart Filtering:
Smart filters enable users to swiftly locate the desired product. These filters should encompass numerous criteria. The quicker users reach their goal, the better their experience will be.
Chatbot Integration:
As previously mentioned, chatbots are a trend in 2022. Therefore, integrating a chatbot into your platform is advisable. It will automate many processes and improve communication with users.
Reminder & Notification System:
This feature keeps users informed about their order status (such as order acceptance, preparation, and shipping). Users can opt to turn off notifications if they prefer.
Discount System:
The Discount System is highly appealing to users. It enables them to purchase goods at discounted rates during holidays or enjoy seasonal discounts. There are numerous options for implementing this feature.
Biometric Identification:
To authenticate users in the app, you can utilize biometrics such as iris scanners, facial geometry, or fingerprint recognition. These technologies are currently very popular.
Real-Time Information:
This feature enables users to view real-time updates about their orders. Each action taken with the order, such as packaging, shipping, and arrival in the user’s city, is displayed in their personal account.
Crafting an eCommerce Mobile App with Duple IT Solutions
Duple IT Solutions excels in developing compelling eCommerce mobile apps that boost traffic, enhance conversions, and elevate sales. Our eCommerce mobile app development services encompass the following:
- Flexibility and Adaptability
- Operational Capabilities
- Customization and Personalization
- Security and Compliance
In conclusion, Duple IT Solutions stands out for its expertise in crafting engaging eCommerce mobile apps that not only drive traffic but also improve conversions and increase sales. With our comprehensive eCommerce mobile app development services, we prioritize creating solutions that meet the unique needs of our clients. Whether you’re looking to launch a new eCommerce venture or enhance an existing one, Duple IT Solutions is your trusted partner for success in the ever-evolving digital marketplace.
