One of the most trending and expanding career options revolve around Digital Marketing. Digital Marketing is one such promotional method which helps in enhancing your brand and improving your goodwill. It is one of the most recommended Digital Platforms which offers your business with an online presence. The techniques and methods centers around Digital marketing adhere in transforming your business position to another level.
Duple IT Solutions offers an extensive foundation to your business websites in gaining an effective online presence. It is one of the greatest strategies in influencing business goals to be accomplished with desired results and outputs. Small and Medium Scale business organisations can easily expand using online tools and marketing techniques methods granted with benefits for your business.
One of the greatest advantages of Digital marketing lies in the plethora of strategies it provides on every social media platform, connecting your business globally with a larger number of audiences. Duple IT Solutions renders its Digital Marketing Services with a value to strengthen your business. An extended array of strategies composes Digital marketing as a whole. Some of the most commonly used of methods are as follows:
At Duple IT Solutions, we consider it as our responsibility to provide our customers with the most useful, satisfactory solutions. The main objective of our reputed Digital marketing Agency is to connect the SEO and the SMO within the reach of various business organisations, globally.
WHAT WE OFFER
With an increasing rise in the value of Digital marketing, Duple IT Solutions has adapted itself according to the recent enhancements offering its clients with their desired results and solutions. Our major concern lies in the betterment of your brand and rendering our resources to identify it with a Digital Presence. Along with offering your website with the essential key ingredients through our Digital Marketing Solutions, Duple IT Solutions also grants Professional Training for Digital marketing including the following topics, which are commonly utilised to strengthen your customer base:
Duple IT Solutions comprises a team of professional and skilled manpower who offer their expertise in bringing out the best to its client advantage. However, to build an effective content marketing strategy a solid understanding of your business’s niche is highly integral and our team does just the best for you. Successful digital marketing strategies are a boon for increasing your business’s online presence. Indeed, more than the brand profit and traffic conversions, the key is to focus on the human element such as your buyer’s journey, your brand engagement, and its story.
AN INSIGHT ON SEO (SEARCH ENGINE OPTIMISATION)
SEO (Search Engine Optimisation) is a process that analyses the traffic and examines whether it is paid, organic or editorial. One of the most important aspects of SEO lies in finding the right set keywords, which sets the base for a promising content which further enables your website or page ranking on Search Engines such as Google, Yahoo and Bing.
Duple IT Solutions focuses on taking your website on the highest rank on search engines. With the use of certain SEO strategies, we believe in offering our clients with the best possible output. Digital Presence marks an extremely essential platform for your business organisation to connect with an audience worldwide. It is highly integral to understand the bold goal of this Digital marketing Strategy.
Therefore, the bold goal of SEO is to get to position one by optimizing the web site enabling the search engines to rank the web sites with the highest ranking.
WHAT WE OFFER?
Duple IT Solutions is a believer of constant innovation and enhancement. We believe in setting a staunch foundation for our client’s business websites with the best Digital marketing methods in use. Hence it is truly believed that SEO (Search Engine Optimization) can prove to be an extremely successful strategy which increases ranking of a website or a web page on a search engine. It tells you about the traffic on your page- which is paid, organic or editorial.
Duple IT Solutions is a close-knit organisation which comprises SEO Experts who analyse the technicalities which are required to let your website exceed their competition and rank on the highest in Search Engines such as Google, Yahoo and Bing. Our Digital Marketers will help you in:
Social Media Optimisation refers to a technique of Digital Marketing which uses Social Media Platforms such as Facebook, Instagram, Twitter and many more to manage and enhance an organisations digital presence. SMO (Social Media Optimisation) is one of the most powerful Digital marketing Strategies in influencing your brand’s recognition among the masses as it enables your social media to get connected and linked with the masses. As one of the most successful digital marketing methods, SMO (Social Media optimisation) can be used to announce the launch of new products and services, enabling connection with customers, which boosts business’s goodwill and brand recognition.
SMO (Social Media Optimization) routes the audience through the use of Social Media Platforms to any company’s website, which is the core element here, to promote your website and brand using Platforms which are digitally successful. A company’s website is where most of the promising and relevant content and information is granted.
KEY TAKEAWAYS IN SMO
Social Media Marketing has now become one of the most successful tools for building an identification gaining online presence. It is believed that SMO is proving out to be the most used and tested method of Digital marketing. It is the most effective way to strengthen lead generation, a brand, increase a company's visibility in the online space, and connect to an audience.
SMO (Social Media Optimisation) renders its support to businesses and brands to acquire a connection with the audience and thus helps in building a staunch customer base. The most integral aspect that one needs to focus on is the duration of time which defines how much and when to post.
Duple IT Solutions offers a wide array of Digital marketing services including SMO (Social Media Marketing). Our team of professionals cater to the needs of their customers while managing their Social Media Platforms at the fullest. Enabling a great digital presence, Duple IT Solutions sets a strong structure for your business to conquer the online world with the various tips and tools we offer.
A BONUS TIP!
Certain Internet-based tools are designed to modify the online presence of a brand and delivery of their content. These tools essentially permit the digital marketers to create scheduled social media content to be posted on various social media platforms along with responding to any engagements on the posts including comments or messages from the audience. Some of the very popular social media management tools are as follows:
PPC (Pay Per Click) is a strategy in Digital Marketing which is an advertising platform which sets the base for most of the online campaigns such as Google Advertising. PPC (Pay Per click) is a well-defined digital advertising model wherein the advertiser has to pay a fixed amount every time any user views and clicks on their ads, visiting their website. The concept of PPC (Pay Per Click) campaign is to "buy user visits" for a specific site. Its aim revolves around generating a specific type of user action.
KEY CONCEPTS OF PPC
1. CPC (Cost Per Click)
CPC refers to the price which is paid by an advertiser to justify each click on your ad. It works as follows:
CTR (Click Through Rate) is defined as the calculation of those users who have clicked on an ad as opposed to those who have just seen it. Therefore, it is significant to produce a better advertisement to attract more CTR. In general, an improved advertisement paves way for a higher CTR.
CPC = clicks ÷ impressions
CTR = (CPM ÷ 1000) ÷ CPC
Frequency accounts as one of the most essential concepts of PPC (Pay Per Click). It refers to the number of times each ad is visible to a specific user during a given time duration. It is easy to calculate the frequency, by dividing the number of impressions among the number of unique users.
Frequency = number of impressions divided by number of unique users
WHAT WE OFFER
Duple IT Solutions offers Digital Marketing Services including PPC (Pay Per Click) which is an interesting and effective concept in Digital Marketing. It is highly essential to promote your brand online using campaigns and ads which attract the attention of the users worldwide. Our professional and skilled team manpower focus on strategizing your promotional content into ads and campaigns with reasonable costs to indulge your brand as a known name.